To grab people’s attention, lead magnets of this type often use catchy claims. For example, you’ll provide a foolproof guide to earning a six-figure salary or 8 simple renovations that will philippine country code increase the value of your home. The key is that your content should be unique, useful, and not available in the public domain.
You shouldn't repackage content from public sources and pass it off as unique - this will negatively affect your reputation.
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Polls and quizzes
Create surveys and quizzes that will be interesting to your target audience. For example, your business is related to cars. Here are some ideas:
Create a survey asking your customers what problems they face when choosing a car.
Create a quiz asking questions about different car models, famous races, or interesting facts about the history of automobiles.
Ask users to complete a survey to express their preferences in cars. For example, ask them which car features are most important to them when choosing a car.
Create a quiz that tests users' knowledge of automotive technology. Ask questions about the latest developments, electric vehicles, or autonomous systems.
One of the key reasons for their effectiveness is relevance. Your reader is looking for a solution to their problem, and the lead magnet should be aimed at offering them a ready-made answer.
For example, if your reader is looking for information on how to create lead magnets, offer an article where you explain the process of creating lead magnets in detail and provide some examples. Lead magnets should be unique and offer valuable information. Perhaps your reader is looking for proof that creating lead magnets is not a waste of time. In this case, include studies or examples of successful use of lead magnets in your article to prove their effectiveness.
Some people are looking for help creating their own lead magnets. Offer your services or share tips and tricks.
One way to create lead magnets is an ebook that covers various topics related to your business. For example, a detailed guide, tips and tricks, an analytical review, or even a study on your industry. Offer video tutorials that go into detail about your services or products, as well as mini-courses that are sent to the recipient’s email. A personal consultation on developing magnets is also a good idea. Conduct your own research to provide your customers with valuable data and statistics.
Don’t forget about lead magnet templates. This is a set of ready-made tools that will create your own attractive offers for your customers. Also share a list of resources, such as programs for creating graphic content or marketing automation platforms. Organize online seminars where you will share your knowledge and experience. Invite experts from your industry to analyze the topic in more depth and answer questions from participants.