They start conversations

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A custom report open in Sprout Social's analytics solution. The report honduras b2b leads is a social dashboard detailing the user's progress toward Q1 goals. They use the annotation widget to share details on their strategy and ongoing A/B tests.
Once those notes are set, you can share several different versions of the same report using links based on custom reporting views. In such reports, when a customer care leader clicks their unique link, they might see engagement and team activity metrics, paired with a written update on feedback from recent NPS surveys shared via Facebook and Instagram. Your sales leader, on the other hand, will see organic and paid click-through and conversion rates along with a recap of trending products.

If you’re not using Sprout, you can still recreate this effect with some more time and effort. For example, if you share reports via spreadsheet, you can make several copies and use the first tab of each for tailored summaries.

Over time, a detailed report can socialize the power of social media with even the most offline business leaders. Communicating your social results on a regular cadence eliminates any ambiguity in your social strategy and ensures executives are always looped in on relevant efforts.

All of this works in tandem to elevate your company’s social media maturity. When leaders have the right context, they can ask the right questions and provide the right amount of support. Over time, this will refine your strategy and strengthen your skills as a marketer.

A text-based image explaining the three stages of social media maturity: Emerging, Evolving, and Mastering.
Evolving social media discussions happening within your organization is the first step to evolving your brand’s approach to social media. Social media strategy executive summaries are the perfect way to start the dialogue.