The first step is to review our database

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In whatsocial networksthey are present, how they interact and with what type of language, what are their reasons for buying our product, what are they complaining about and what worries them during the purchasing process. The more precise we are in defining them, the greater the probability of hitting the nail on the head with the communicative tone we need.

Product
In marketing, everything communicates. The r d directors email list first seller of a product is the product itself. In a jar of cat food, we know it is for cats because we see a cat on the product. And if, in addition, it says “tuna”, or “wet”, or that it uses “real fish” and shows it with a seal to convey quality, all of that is giving the consumer valuable information.

So, here comes the point where you have to try to unite the product features with all the information you have extracted from your audience. To be clear: you have to think about how you are going to solve all the possible problems detected. You must forget about the usual conception that my product is what it is and I have to force it on my clients no matter what. This static approach is wrong. A product must evolve with its consumers and respond to their needs as they change .

Don't get us wrong. You don't have to change the functionality of the product or make any radical changes. That would be absolutely unfeasible. But you can consider adapting the product as much as possible to improve it or adapt it to fit what the data is showing you.