For this reason, 65% of companies are clear that they will increase their Online Marketing budget .
It doesn't matter which sector a company operates in, as today, large and small companies have or are considering having a presence in the digital environment.
Making digital marketing plans is not far phone lookup philippines from traditional marketing plans, the 4P's (Place, Price, Promotion and Product) are no longer the only concepts to make effective marketing, since today's marketing is guided by user iterations, by social networks , enabled by technology , increasingly accessible, and a high density of information... Idris Moontee defines the new 4P's; Personalization, Participation, Peer to Peer and Predictive Modeling , as the bases of the new Digital Marketing Plan.
Digital Marketing is still traditional Marketing but with new 2.0 tools and is cheaper to develop, easier to parameterize and analyze. We start by applying traditional principles in order to exploit 2.0 tools profitably.
We must keep in mind 5 fundamental aspects:
Analysis of the Current Situation : Our context.
Objectives : where we want to go.
Strategy : what steps will we take to achieve the set objectives.
Tactics: how we will take those steps to reach the objectives.
Action Plan : define activities and a schedule to carry them out.
Control : Monitoring and analysis of results. Assessment and Conclusion.
From here, with these tools and an action guide for digital marketing, the process of generating leads and converting them into sales is automatic. The results begin to be seen in the medium term if the strategy is well defined and there is a good connection between all the company's communication channels, website, social networks , blog , etc.