Share different professional knowledge and treatment information based on member attributes
In the past, the indiscriminate mass messaging model made it easy to send messages to people who were not interested, resulting in poor user experience, high blocking rates, and increased marketing costs. Now, using the function of LINE official account, you can based on member tags, Accurately push treatment information, event news, etc. to groups who really need it! In addition, LINE's graphic menu can also display different content according to different tag attributes. For example, it can provide a series of liposuction knowledge, procedures, and doctor's menu items for customers tagged #liposuction, or it can also display different content based on the tag attributes. Gender, differences between new and old customers can be used to customize different content to increase conversion rates.
As customers visit the clinic more often, the level of stickiness will increase, making azerbaijan phone number data the clinic a habit in customers' lives. To get customers to continue to return for treatment and purchase treatment services, they can make good use of the "membership system" , the following will give you an analysis and understanding from two levels:
Member-exclusive benefits: After establishing a membership system, you must seize important opportunities such as major festivals or member birthdays! Because members’ willingness and intensity to receive information at these times are usually higher than in general event promotions, it is recommended to send members good benefits, birthday cards, etc. to make them feel a sense of belonging and uniqueness.
Adding consumption incentives: Launching customized incentives based on each customer's personal preference for treatment and consumption history is a very attractive clinic promotion strategy! For example, in the summer, we will launch liposuction and slimming pen information for people with the "liposuction" tag attribute, develop dental implant activities for groups who are missing teeth, and launch first-time purchase gifts, etc. The clinic can flexibly adjust its activity model according to current events, new year festivals or treatment courses, so that customers are willing to interact with the clinic repeatedly and promote long-term stable development of revenue.