A reliable message from an industrial brand
Posted: Sun Dec 22, 2024 5:59 am
Content should be designed to help the customer and not be mere advertising: a good educational video, a webinar on a specific problem, a podcast on maintenance solutions or an e-book with the aspects to handle when changing suppliers can be resources that, well focused, help to generate trust. We are talking about educational content.
In turn, the message must be aligned with our essence and cell phone number lookup philippines storytelling, transmitting the value proposition, always in accordance with the brand's vision and values.
must be equally human. It must reflect a lot of personality and red lines from the values, but above all it must be inclusive and evolutionary.
The Evidence and Testimonies It is necessary to support what we convey with our message with facts and data. To do this we can use: videos of people discussing common problems, significant data, testimonials from prestigious clients, etc. All of this gives credibility to the message and strengthens the brand image.
A reputable message and brand will not be able to manage trust through its Industrial Marketing if they do not provide evidence that is as impartial as possible.
In turn, the message must be aligned with our essence and cell phone number lookup philippines storytelling, transmitting the value proposition, always in accordance with the brand's vision and values.
must be equally human. It must reflect a lot of personality and red lines from the values, but above all it must be inclusive and evolutionary.
The Evidence and Testimonies It is necessary to support what we convey with our message with facts and data. To do this we can use: videos of people discussing common problems, significant data, testimonials from prestigious clients, etc. All of this gives credibility to the message and strengthens the brand image.
A reputable message and brand will not be able to manage trust through its Industrial Marketing if they do not provide evidence that is as impartial as possible.