Entrance pop-ups. These are windows that appear to visitors as soon as they arrive and open the website, and therefore they must be treated with some care. In order to prevent users from leaving the page, it is necessary to keep the window open for no more than 15 seconds, and to ensure that if the user closes it, it does not appear again during the entire navigation.
Exit pop-ups. These are better known as “exit-intent” windows, which in Spanish would be “exit intent” and are those that appear when the visitor decides to leave the site. With this type of window, the goal is to make a final attempt to capture that lead.
So pop-ups are usually used to carry out surveys, obtain new subscriptions to a Newsletter, capture new leads , have new followers on social networks, run a promotion, etc.
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Without a doubt, this type of message that stands out from the content the visitor is already taiwan mobile phone number example reading, draws a lot of attention.
A pop-up action has higher conversion rates than a normal ad on the side of a web page's content.
In their research article “Three Risky E-Commerce Techniques That Could Increase Your Conversion Rate,” Kiss Metrics provides details on the impact of pop-ups.
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In the case of the blog ProBlogger, its author managed to increase subscriptions to his newsletter by 900% thanks to pop-ups. On the other hand, there is also the case of a blogger who increased her subscriptions by 1,375% by incorporating pop -ups .
It is a risk worth taking, so we will specify its advantages.
It powerfully captures the attention of visitors.
Increase conversion rate faster .
However, if you want to implement pop-ups on your website, you should be aware of the risks involved if you misuse them or if they are not as effective as you expect.
It is a fact that many users automatically close pop-up windows, so the importance of the message you convey in them becomes very relevant.
So choosing the right message is crucial, as with any ad creation, the image should be engaging and interesting, and the message should preferably get straight to the point, offering a clear benefit along with a very precise CTA.
Pop-ups can therefore be counterproductive, and here are their limitations.
Pop-ups are invasive because they force the Internet user to take an action.
Bad reputation due to experiences with poor formats that use this type of windows.
Misuse of pop-ups can be detrimental to an online store.