6. Marketing channels and tactics

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This particular area of competitive insights also involves understanding pricing models. By reviewing how each of your competition’s services is packaged, priced and marketed, you can develop a pricing model that allows you to effectively compete with them.

You must gather product insights regularly, bahrain b2b leads particularly on prototypes or newly launched products and services. Google Alerts is a useful way of tracking content updates in your particular niche; by setting a few alerts and checking them regularly you can remain up-to-date with product launches as they happen.

You should also be collecting data on how your competitors use different marketing channels and tactics.

Omnichannel digital marketing remains the leading approach, and the different tactics and channels used by your competition will likely be changing on a regular basis.

The best way to collect accurate insights on your competitor’s channels is through competitive monitoring. A comprehensive competitive monitoring approach helps you keep track of what your competitors are doing on social media, across emails, in their content and through other marketing channels.

Sprout Social’s social media monitoring functionality that gives you metrics on various KPIs like performance, conversations, demographics and more
These insights can help determine how you should differentiate your marketing strategies. It can also reveal which channels have been most successful; for example, your competitors might be extremely active on LinkedIn or Instagram. This can help you determine which platforms should be the primary focus of your marketing investment moving forward.