This will let us compute both the paid ad CPL and inbound CPL (and, of course, a blended CPL). To keep the units consistent, make sure your values for leads are per month, just like your costs (or whichever time period you’re using, as long as it’s consistent). Paid ad leads This is simply separated by a paid ad channel. We put placeholders for Facebook, Google, and LinkedIn, so feel free to add and remove channels as needed.
paid ad leads Following our theme of making this calculator customizable (so it’s more useful to you), we designed this section so you can compute your monthly leads by paid ad channel in a few uk business email database free different ways —just choose which method is most useful: (1) Input your average monthly leads directly: This is easiest if you know roughly how many leads you get per month from Facebook, Google, etc.
, and just want to enter it directly. paid facebook leads per month If you do this, the clicks per month, costs per click (CPC), and landing page conversion rate cells aren’t used—you can ignore them. If you prefer to use this method, use the tab titled “Simpler Leads,” it does this already. (2) Input your clicks per month and conversion rate: This gives you a little more granularity.