Establish a disclosure schedule
Posted: Wed Jan 22, 2025 6:36 am
As we have mentioned, accounting marketing is a long-term strategy. For this reason, periodicity is essential.
The schedule is the best tool to ensure the frequency, organization and coordination of the team responsible for this activity.
6. Measure the results
To measure the results of your accounting nursing homes email list services advertising strategy, you can use indicators such as:
return on investment;
customer acquisition costs;
cost per lead;
click-through rate;
cost per click;
conversion rate;
churn rate.
Understand everything about these and other KPIs in the article: “ Marketing indicators: 17 metrics you need to know ” and about sales indicators in this infographic:
accounting marketing
7 Marketing Strategies for Accountants
And to boost the results of your accounting marketing, adopt these strategies:
align your advertising actions with the sales funnel : this way, you present your services, answer potential contractors' questions at the right time and increase the chances of conversion;
optimize your website, blog and content for SEO (Search Engine Optimization) : which are techniques that help search platforms, mainly Google, to find and indicate your marketing pieces;
The schedule is the best tool to ensure the frequency, organization and coordination of the team responsible for this activity.
6. Measure the results
To measure the results of your accounting nursing homes email list services advertising strategy, you can use indicators such as:
return on investment;
customer acquisition costs;
cost per lead;
click-through rate;
cost per click;
conversion rate;
churn rate.
Understand everything about these and other KPIs in the article: “ Marketing indicators: 17 metrics you need to know ” and about sales indicators in this infographic:
accounting marketing
7 Marketing Strategies for Accountants
And to boost the results of your accounting marketing, adopt these strategies:
align your advertising actions with the sales funnel : this way, you present your services, answer potential contractors' questions at the right time and increase the chances of conversion;
optimize your website, blog and content for SEO (Search Engine Optimization) : which are techniques that help search platforms, mainly Google, to find and indicate your marketing pieces;