Step 1: Four Questions to Assess Channel Profitability

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You can achieve these goals by synchronizing existing solutions from different providers (via open APIs) or by finding a provider that offers an all-in-one package.

Our vision
Across industries and companies of all sizes, it is mexico telegram number database mexico telegram number database important for technology departments to identify and deploy innovative IT solutions that meet today’s business needs while anticipating tomorrow’s challenges. Use cases and specifications may vary from company to company, but all technology departments share the goal of creating effective digital processes and simplifying and streamlining complex ones.

Therefore, IT and technology leaders need to find tools that meet customer expectations without placing additional burdens on the people who deploy, maintain, secure, and troubleshoot these solutions.

.There are two steps we recommend you take to optimize your strategy: The first step is to evaluate the actual business value of your channels (see the four questions below). The second step is to optimize your strategy to ensure you have the right people, processes and tools in place. This will give you a strategy to grow at scale.


How can you properly assess the profitability of a channel? Below, we’ve adapted Gartner’s “The Four V’s of Big Data” and applied it to customer service-assisted web store channels to help you with your assessment. Let’s look at these four key elements:

Volume: How many service contacts do you get each month in a single channel? You could split the channels as we recommended above: phone, email, live chat and social media.

Variety: What are the main types of issues you see in this channel? You could opt for complaints vs. questions or, as we suggested above, split between pre-purchase vs.isto e post vendita. Funzioneranno entrambi.