Mailerlite automation builder after running this a/b test, we found that newsletters with images at the beginning generated a much higher click-through rate than those without. In mailerlite, it's easy to include a/b testing throughout your welcome email sequence with our new a/b testing in automations feature . Conducting a/b testing is a bit like becoming a detective. You have to gather evidence, analyze it, and form a hypothesis about what works and what doesn’t—and if you’re lucky, you might even crack the case of how to compose the perfect welcome email series.
Tip : a/b testing is a marathon, not a car owner data sprint. It’s important to only test one element of your welcome email at a time, for example, the subject line or the cta. This way, you’ll get a clear view of the changes that directly affect your email metrics. Simple and effective a/b testing for email marketing simple and what to include in a welcome email good emails are all comprised of the same basic structure.
Use this cheat sheet with key points to create your own welcome email templates and ensure all of your welcome emails have the structure they need to set you up for success. A warm "Welcome" affair a personalized greeting a short, funny or clever introduction to your brand gift, discount or exclusive offer direct instructions on what to do next with a clear cta how to write the subject for a welcome email if welcome emails make the first impression of your brand, then the welcome email subject line is akin to that split second of eye contact before you reach out to shake hands.