Effects of SMS Automation

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Enterprise SMS and bulk texting campaigns require a degree of care in the crafting of message content, the timing of message delivery, and the monitoring of its results. Platforms offering a text service for business users will therefore typically include a number of automation and configuration options. This automation enables users to individually tailor messages to fit specific customers or target audience groups.

Trigger-based messages or auto-reply latvia whatsapp number data texts enable SMS marketers to set triggers that can for example celebrate milestones, notify potential customers of an abandoned cart, or even request feedback.

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Increasing Regulation and Scrutiny
With privacy and data protection high on the agenda for organizations in all sectors of the economy, SMS marketers must also anticipate increasing levels of scrutiny and industry regulation. For example, in the US, the Federal Communications Commission (FCC) is developing a framework that will impose new requirements on wireless providers. Specifically, providers will conduct analysis at a network level and block messages that are from invalid or unused numbers, and numbers from a blacklist. To avoid inclusion on this blacklist, advertisers will need to exercise greater care in their SMS marketing.