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Note 2: Include targets and numbers in the title In the title of your white paper, include the target audience, the benefits of reading it, and specific numbers. The title is what users will always see when selecting a white paper, so it is important to write it in a way that makes them think, "This looks like it will be useful to my company." For example, you can create a title like this: For owned media beginners! Operational know-how that can be put into practice immediately 10 useful checklists for SEO How to train people to be responsible for web marketing in as little as two months In this way, think of a title that will allow users to relate to it.


Tip 3: Use more visuals than text Include more new zealand telegram phone number list visual elements than text on each page. As shown in the figure below, data is presented in an easy-to-understand manner using charts, tables, graphs, pictograms (representations using symbols similar to emojis), etc. [Example of Nile's white paper] White Paper Configuration This slide is a part of the following document. Please download the full page to view. Download is free. \Supporting content marketing! Download materials here/ It is also essential to add contrast to the page, as shown below.


Highlight important sentences Make the title larger than the body of the text Overall, use about 3 to 4 colors Visuals are also important, as being well-presented can help prevent users from abandoning your site. Tip 4: Include numbers and data to create a sense of trust It is also important to include numbers and data to increase the credibility of your white paper. White papers require more detailed information than newsletters or blog articles. If you provide vague information without specific figures, it may lead to distrust from users, making them wonder if it is really okay to incorporate this know-how.