The biggest changes in 2019 affected Instagram:
Posted: Wed Jan 22, 2025 8:24 am
Instagram and Facebook are testing the elimination of likes; if the experiment is successful, likes, as an evaluation of effectiveness, will disappear in the near future.
Adapting to the needs of the audience, Instagram has introduced a new profile format – the author account. This format is especially suitable for those who earn money through the social network on their personal brand.
New ad formats and display platforms. For example, the "Interesting" block.
Possibility of creating branded masks for business.
Additional templates for profile design guatemala telegram database in graphic editors. Trend for high-quality visuals .
VKontakte, Facebook, MyTarget are actively developing advertising systems. New analytics metrics have appeared and payment methods have been improved to make it more profitable to pay for a target action.
For example:
MyTarget has acquired weather targeting, which will be very convenient for those whose demand for goods and services depends on natural conditions;
Facebook now allows you to view statistics for multiple accounts;
Vkontakte allows you to set up automatic price management. In addition, access to story publications has become open for all communities.
Social networks release various updates almost weekly, including those aimed at solving user problems related to making purchases. In 2020, development will be no less active and business accounts will receive many new opportunities for improvement.
Speaking of content, each social network will try to make the news feed as relevant to the interests of users as possible. Mechanisms will be developed that aim to minimize offensive comments and posts. The price of creative and unique text and graphic content will increase.
Advertising systems will continue to look for new targeting options, increasing the accuracy of reaching the target audience.
Adapting to the needs of the audience, Instagram has introduced a new profile format – the author account. This format is especially suitable for those who earn money through the social network on their personal brand.
New ad formats and display platforms. For example, the "Interesting" block.
Possibility of creating branded masks for business.
Additional templates for profile design guatemala telegram database in graphic editors. Trend for high-quality visuals .
VKontakte, Facebook, MyTarget are actively developing advertising systems. New analytics metrics have appeared and payment methods have been improved to make it more profitable to pay for a target action.
For example:
MyTarget has acquired weather targeting, which will be very convenient for those whose demand for goods and services depends on natural conditions;
Facebook now allows you to view statistics for multiple accounts;
Vkontakte allows you to set up automatic price management. In addition, access to story publications has become open for all communities.
Social networks release various updates almost weekly, including those aimed at solving user problems related to making purchases. In 2020, development will be no less active and business accounts will receive many new opportunities for improvement.
Speaking of content, each social network will try to make the news feed as relevant to the interests of users as possible. Mechanisms will be developed that aim to minimize offensive comments and posts. The price of creative and unique text and graphic content will increase.
Advertising systems will continue to look for new targeting options, increasing the accuracy of reaching the target audience.