Things to note when checking conversion numbers
Posted: Wed Jan 22, 2025 8:36 am
" This means the sales department doesn't know how to approach the leads (potential customers). This means that the priority of dealing with the leads they have worked so hard to acquire is lowered. The appeals that are easy for the marketing department to acquire leads and the leads that are easy for the sales department to convert (want to convert) change depending on the time and situation. Make sure to communicate with each other on a daily basis and align your understanding.
Point 2: Conduct lead nurturing Conduct lead nurturing poland telegram phone number list on the leads you have acquired. Lead nurturing is an effort to continuously approach leads and build trust while increasing their willingness to purchase. Specifically, you can communicate regularly by sending e-mail newsletters and holding exclusive seminars. The psychology of acquired leads varies from those who "just want to gather information" to those who "want to buy right away." Through lead nurturing, companies can approach leads according to their psychological stage.
By doing so, it becomes possible to hand over leads with a stronger purchasing intent to the sales department. For more information on lead nurturing, please see the following article. Also check out this article What is lead nurturing? Comprehensive know-how for strategic success Point 3: Provide content that matches the phase What's especially important when acquiring online leads is to offer a wide range of downloadable content that matches the user's stage. For example, in content marketing, you can obtain lead information by directing users from articles to download materials or make inquiries and then having them enter their personal information.
Point 2: Conduct lead nurturing Conduct lead nurturing poland telegram phone number list on the leads you have acquired. Lead nurturing is an effort to continuously approach leads and build trust while increasing their willingness to purchase. Specifically, you can communicate regularly by sending e-mail newsletters and holding exclusive seminars. The psychology of acquired leads varies from those who "just want to gather information" to those who "want to buy right away." Through lead nurturing, companies can approach leads according to their psychological stage.
By doing so, it becomes possible to hand over leads with a stronger purchasing intent to the sales department. For more information on lead nurturing, please see the following article. Also check out this article What is lead nurturing? Comprehensive know-how for strategic success Point 3: Provide content that matches the phase What's especially important when acquiring online leads is to offer a wide range of downloadable content that matches the user's stage. For example, in content marketing, you can obtain lead information by directing users from articles to download materials or make inquiries and then having them enter their personal information.