What is Inbound Marketing?
Posted: Sun Dec 22, 2024 6:10 am
In this post we tell you what Inbound Marketing is , how it works and why it is a very effective tool for B2B businesses.
Inbound Marketing is a methodology that allows your potential customers to find your brand, products or services more easily on the Internet, learning about your offer through valuable content specially oriented to their needs and appropriate to the moment they are in on their purchasing journey.
Inbound Marketing implements different qatar mobile number list techniques so that the prospect finds your brand, product or service, according to what they are looking for or needing at a certain point in their path to decision-making.
Unlike Outbound Marketing, Inbound is a non-invasive practice, in which actions such as content marketing, SEO , SEM , email marketing and social media are used, all of them working in combination and synchronization with the help of advanced marketing automation and web analytics tools.
The Inbound methodology is an approach that seeks to gradually build relationships with prospects and customers, with the ultimate goal of growing your business. This is basically achieved by providing them with valuable information that allows them to solve their needs at each and every stage of the journey they make with your company, thus achieving their objectives, confident that they have made the right decision.
The stages in the application of the Inbound methodology
The Inbound methodology considers four important stages, always based on the prospects' purchasing cycle: attract, convert, close and delight.
Each of them works based on the stage of the purchasing cycle of your prospects (discovery, consideration, decision). In addition to these purchasing stages, a fourth stage is taken into account, which considers post-sale and loyalty.
Inbound Marketing is a methodology that allows your potential customers to find your brand, products or services more easily on the Internet, learning about your offer through valuable content specially oriented to their needs and appropriate to the moment they are in on their purchasing journey.
Inbound Marketing implements different qatar mobile number list techniques so that the prospect finds your brand, product or service, according to what they are looking for or needing at a certain point in their path to decision-making.
Unlike Outbound Marketing, Inbound is a non-invasive practice, in which actions such as content marketing, SEO , SEM , email marketing and social media are used, all of them working in combination and synchronization with the help of advanced marketing automation and web analytics tools.
The Inbound methodology is an approach that seeks to gradually build relationships with prospects and customers, with the ultimate goal of growing your business. This is basically achieved by providing them with valuable information that allows them to solve their needs at each and every stage of the journey they make with your company, thus achieving their objectives, confident that they have made the right decision.
The stages in the application of the Inbound methodology
The Inbound methodology considers four important stages, always based on the prospects' purchasing cycle: attract, convert, close and delight.
Each of them works based on the stage of the purchasing cycle of your prospects (discovery, consideration, decision). In addition to these purchasing stages, a fourth stage is taken into account, which considers post-sale and loyalty.