Thanks to new technologies and new devices, it is not at all difficult for a user with a high-quality camera to broadcast live what is happening around them.
For companies, it is even more beneficial, as Live Streaming allows them to broadcast brazil mobile number list events, launches, celebrations or presentations live, which is very interesting to practice and include in new Marketing strategies.
To be exact, streaming technology as such appeared in April 1995, but with the aim of broadcasting multimedia content over the Internet. But in order to do that, there was a small detail: it was necessary to download the entire file to the local hard drive.
At that time, the volume of files was larger and the upload and download time was too slow.
So streaming live video was actually quite cumbersome, so the idea of streaming shows over the Internet in the 1990s fell through.
But then super YouTube came along to save us.
So live streaming is not really a new concept. What is new is the technology that now allows us to have the ability to make streaming accessible to everyone.
So much so that small companies and brands can use it without any problem, and in fact consumers themselves have been doing so since 2015 thanks to platforms like Periscope.
But it was not until 2017 that social networks like Facebook and Instagram joined this trend.
Live Streaming video is an ideal tool for brands to interact with consumers – and in real time!
For a Content Marketing strategy, the most important thing is to have that exchange and contact with the leads , but if it is live, things change.
If you want your brand to be part of these new trends, stay with us as we delve into the growth of Live Streaming and the applications that have begun to integrate it, such as Facebook Live.
What is Live Streaming? Meaning
A streaming video is a video that is sent online , in a compressed format, but it arrives in real time for users.
The user does not need to download the video as it is decompressed and displayed for the viewer at the same time.
For Live Streaming to take place, a medium is needed to capture the content, encode it when publishing and broadcasting it live. A distribution network is also needed so that viewers can view the broadcast.