We start to worry – so much work has been done

[sumaiyakhatun26]

We ask questions about what exactly we don’t like, where did we miss the mark? It turns out that we missed everything except the taste of the decision maker. We argue on the fly why our concepts are a working story. We try to defend them and offer to look at them in other colors. We leave to finish, but still don’t hit the ideal image of the client…

Was it really in vain?! We make an unprecedented decision to involve a new creative team so that work on the identity can start from scratch… At the same time, my colleague draws another concept. And at the second presentation – oh miracle! – the client says, it’s it! Super, the idea is a hit, we agree on it and start developing the brand book.

We meet with the client again, discuss the format of the brand book, whether usa email list it will be printed or only electronic, what sections, in addition to the standard ones, should appear, what media we will develop.

It is important to note that our agency produces a lot of souvenirs and gifts - for corporate events, exhibitions and forums. We design stands and stadiums. What is there to be ashamed of, we are experts in this! Therefore, our brand books are always carefully developed, especially in terms of production technologies. That is, we know what a particular brand carrier will turn out to be. This is an important aspect of our work, because, as a rule, large agencies do not think through all the nuances, and often have to refine or even rework the brand book. It is sad when a client receives a corporate style guide with poor detailing, and printing houses either kick it out, or the printing result leaves much to be desired.