Avoid buying mailing lists when you buy an email list, you run the risk of adding addresses that are going to bounce. This is just one of the many reasons why buying an email list is a big mistake . Avoid free email domains emails sent from free email domains like "gmail" are more likely to be flagged as spam, which can increase email bounce rates. Instead, use an address from a branded domain name and authenticate your domain .
Spam reporting rate the spam report rate employment data is the number of subscribers who report your campaign as spam. In mailerlite, you can find spam complaints for individual campaigns in your campaign reports, and your monthly spam complaints on the dashboard page. Spam complaints are an inevitable part of email marketing – even the most cautious marketing automation professionals can get them. But keeping an eye on your spam rate gives you insight into the quality of your subscriber list and the consistency of your content.
How to reduce the risk of spam reportsavoid using old subscriber lists sending to people who don't remember subscribing can lead to spam complaints. When sending messages to an old list, start with a campaign that reminds subscribers who you are and the type of content you send. Keep your content consistent be consistent with sending frequency and content so subscribers aren't surprised when they receive your email. Segment your subscribers based on their interests and use dynamic content blocks to ensure subscribers only see relevant content.