According to Google, 71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience. This reveals an imperative change for phone number database the marketing process because now customers are viewing your websites and reading your newsletters on their smartphones and tablets. As a result of this, you need to make sure that all of your communications are optimized for the mobile.
If you aren’t optimized for the mobile, you are sure to miss a great number of consumers. An imperative aspect of your omnichannel strategy is to make sure your content is accessible through all types of devices.
How effective are you at targeting consumers on an individual level? Are you reaching out to them on various channels? It’s time to engage with buyers wherever they are – Omnichannel marketing strategies can get you there.
Define RFM Analysis
Do you know the cardinal rule of marketing? It’s simple: “Know Thy Customer.” In this article, we explore the simple and effective strategy called RFM analysis to improve customer engagement and increase sales.
Businesses with effective marketing strategies take the time to study their customers to target their needs with refinement. Doing so helps them identify and focus on their best customers, the ones that will be good for business in the long run. It also helps them identify those customers that you don’t want to have.
There are a number of ways to achieve this, but one of the simplest and most useful additions to your marketing process is RFM analysis.
The acronym is short for Recency, Frequency and Monetary value. It looks at your customer’s typical buying behavior and analyzes it based on a simple scoring system.
Automate the process
Implementing omnichannel marketing strategies, and implementing them successfully, means using the perfect tool for this process – marketing automation. Marketing automation can help you automate your entire marketing process so that you can communicate with your audiences on a more personalized level. Marketing automation enables marketers to communicate with customers through multiple channels at once so the right messages reach the right consumers at the right time.