Points to note when conducting qualitative analysis

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It is calculated as "sales from advertising ÷ advertising costs × 100", and if ROAS is over 100, it means that sales were greater than advertising costs. CPA (Cost per Acquisition) CPA stands for "Cost per Acquisition" and refers to the advertising cost required to obtain one conversion. In Japanese, it is translated as "cost per customer acquisition" and is calculated by "advertising cost ÷ number of conversions." The lower the CPA, the higher the return on investment in advertising.


ROI (Return on Investment) ROI is an taiwan telegram phone number list acronym for "Return of Investment" and is an indicator (%) that shows the profit rate against advertising costs. It is calculated as "profit ÷ advertising costs × 100", and the higher the ROI, the more efficiently advertising is considered to generate profits. Points to note when measuring customer attraction effectiveness Finally, here are five points to keep in mind when measuring your website's effectiveness at attracting customers. Measure awareness When measuring the effectiveness of a website in attracting customers, the easiest thing to measure is the "awareness effect.


" The awareness effect refers to making products, services, your company's brand, etc. known by attracting customers to your website. To measure the extent to which the awareness effect worked, that is, the level of awareness, check indicators such as impressions, reach, and frequency. Measure product/service understanding Next, consider indicators to measure the "psychological effect" of deepening understanding among users who at least know the name of the product or service and are somewhat interested. The key to measuring psychological effect is whether or not you were able to successfully guide them to the landing page.