Promote your company’s point of view Not

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A lot of work goes into creating a great long-form video strategy, especially for B2B . Before you tackle distribution, make sure you’ve really nailed down the message and execution of your long-form series or show. If you’re getting your long-form content right, though, here are the main things to consider when posting that content as clips to social media: 1.



Promote your company’s point of view Not every piece of long-form content needs to be a thought leadership video article, but if you want to use social media clips to grow your audience and increase your list of dubai fax number , the content should have something important (and relevant) to say. Video podcasts are often a great place to unpack key narratives and cover powerful ideas in depth.



Here’s an example from one of our own video podcasts, which we broke down into clips for social media. @kapwing Repurposing video will continue to become more useful in marketing to “do more with less” #kapwing #marketing #social ♬ Roxanne - Instrumental - Califa Azul A repurposed clip, talking about repurposing, how meta.



As a bonus, you can also bring in outside perspectives to your guests, adding color and new ideas to them while also expanding your reach when they share to their own channels. We’ll talk more about how to choose guests as a lever to expand your reach later.