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Furthermore, every time an event is held, we also have to prepare for the broadcast on the day and follow up with participants. On the other hand, white papers only need to be created once and updated regularly. Furthermore, they can be used not only for lead generation but also as sales materials, expanding the scope of their uses. Of course, white papers are not the only way to generate leads, so if you would like to find a lead generation method that is suitable for your company, including white papers, please feel free to contact us for a free consultation here.


4 ways to use white papers to generate leads No matter turkey telegram phone number list how high quality your white paper is, if it doesn't reach users, they won't be aware of its existence. Here are four ways to make your users aware of your site: <4 measures> to acquire leads with white papers (conceptual diagram of downloading on a tablet screen) Method 1: Distribute via owned media and your own website The most common place to post a white paper is on a company's owned media (a company's own blog media) or on its own website.


A page will be prepared specifically for downloading, and links will be placed on the top page and individual articles. Specifically, we create owned media, implement SEO (efforts to make content appear at the top of search engine results), and attract traffic to our content through search engine results. Furthermore, you can set up CTAs (links to downloads, inquiries, etc.) based on your visitors' needs, and once they click on them, the download will be complete.