In this sense, breaking down the price into small daily amounts makes the expense seem more affordable and less impactful.
By setting a daily price, it is easier to compare it with other routine expenses that consumers make without further thought.
This can make the price of your service russia telegram database seem more reasonable or even insignificant.
Increase in conversions:
By making the cost seem more manageable, consumers are more likely to make the purchase.
This is especially useful in products or services that require a long-term commitment.
Practical examples
Why is this technique so successful?
Firstly, because it has an eminently psychological basis.
The effectiveness of the daily equivalent is supported by research in the field of consumer psychology.
A study known as “The temporal reframing effect on transaction evaluation” highlights that consumers tend to compare the daily price with an internal reference price, interpreting the offer as a more advantageous deal.
This mental reframing allows the total price to be perceived as more justified and accessible, making purchasing decisions easier.
To apply this technique effectively, it is important to know your target audience well and understand what their daily spending habits are.