Emotional subject lines: the key to building connections
Posted: Wed Jan 22, 2025 10:13 am
Add to that a healthy dose of good ol’ caples and schwartz – classic long-form copywriters who could destroy email if they’d been alive to see this form of direct response marketing explode. From there, sign up for every email you come across and file them all away in swipe files in your email solution (e.G., in gmail, in outlook); I have + swipe files for everything from welcome emails to receipts to newsletters to sales emails, and I refer to them almost every single time I have an email to write.
A big thank you to joanna wiebe for gambling data india sitting down with us and answering our questions! Share with us in the comments below what you think are the golden rules of copywriting and how you manage your copy! Also, get your very own copy of our new ebook withrecently apple announced that they are changing their privacy policy with the upcoming ios and macos monterey update — and we’re (email marketers) all doomed. Ok ok, that’s not true at all! Well, the first part is, but in no way is this a death knell for email or email marketing.
In fact, we believe it’s a very positive move, and is an opportunity for everyone as a whole. Afterall, we’re users too. We want our privacy, and we want to control who knows what about us and our activity online. With the recent announcement, come this fall (between september and november), apple will give users the option to protect their privacy further and mask location-identifying ip addresses. This would disrupt tracking of major marketing tools such as data on who opens your emails and who does not (open rate) and ip address (which provides the valuable geographic data) on ios devices and through apple mail.
A big thank you to joanna wiebe for gambling data india sitting down with us and answering our questions! Share with us in the comments below what you think are the golden rules of copywriting and how you manage your copy! Also, get your very own copy of our new ebook withrecently apple announced that they are changing their privacy policy with the upcoming ios and macos monterey update — and we’re (email marketers) all doomed. Ok ok, that’s not true at all! Well, the first part is, but in no way is this a death knell for email or email marketing.
In fact, we believe it’s a very positive move, and is an opportunity for everyone as a whole. Afterall, we’re users too. We want our privacy, and we want to control who knows what about us and our activity online. With the recent announcement, come this fall (between september and november), apple will give users the option to protect their privacy further and mask location-identifying ip addresses. This would disrupt tracking of major marketing tools such as data on who opens your emails and who does not (open rate) and ip address (which provides the valuable geographic data) on ios devices and through apple mail.