Is it possible to conduct several experiments in parallel?

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We discussed in more detail how and why to test creatives and their variations in the article about visuals in SMM and paid traffic .

As with A/B testing, the multivariate method can be used to analyze not only the conversion of the first target action, but also to evaluate the subsequent behavior of users.


Let's say a red button with the text "Buy at a discount" will collect the most clicks. korea email list But it may turn out that the conversion to purchase for this combination is two times lower than for a less clickable green button with the text "View catalog". The winner is not always the most obvious combination.



Yes, you can. But with restrictions.


The samples of two parallel tests should not be mixed. Otherwise, one change may affect the perception of the second.