More digitally mature businesses are already using the so-called Deep Web as a complementary source of data in their market analyses. In other words, in addition to Big Data, they are also using the immense amount of information generated and not used, known as Dark Data.
Dark Analytics, which harnesses this enormous volume of information, is el salvador phone number list about structuring this “hidden” data. In this case, it is no longer used due to companies’ inability or lack of tools. Therefore, businesses capable of performing Dark Analytics will have a tremendous competitive advantage in the near future.
This is a financial market trend that needs to be closely monitored, but many others are likely to emerge. After all, the world today is VICA — Volatile, Uncertain, Complex and Ambiguous — and things change at a dizzying pace.
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