Their tone of voice and their target audience
Posted: Thu Jan 23, 2025 3:04 am
Pillar pages and clusters
Once you've determined the right topics for your content hubs, place them on a content calendar to make it easier to track upcoming deadlines and missed deadlines.
Competitive research
You also need to know what your competitors are doing. Find the topics, keywords, and content formats that work well for them.
Use this free content competitive analysis template to job seekers data complete all the steps needed to discover:
The positioning of your competitors
The main content formats they use (e.g. blogs, podcasts, video)
The main content categories they cover
The main keywords they are targeting (using the Keyword Opportunities tool )
Their best performing content (using the Organic Search tool )
Pro tip : Too often, brands focus on their market rivals and don’t pay enough attention to other content creators. When researching your competitors, include all publishers in your area of expertise, even if you’re not competing in the actual market.
Make sure non-branded media, like online magazines, industry blogs, or influencer video channels, are part of your competitor research. This will help you get a big picture view and better understand trends in your niche.
If you're not sure which websites to analyze, simply type your domain into the Organic Research tool to get a list of all the competing websites in your niche.
Once you've determined the right topics for your content hubs, place them on a content calendar to make it easier to track upcoming deadlines and missed deadlines.
Competitive research
You also need to know what your competitors are doing. Find the topics, keywords, and content formats that work well for them.
Use this free content competitive analysis template to job seekers data complete all the steps needed to discover:
The positioning of your competitors
The main content formats they use (e.g. blogs, podcasts, video)
The main content categories they cover
The main keywords they are targeting (using the Keyword Opportunities tool )
Their best performing content (using the Organic Search tool )
Pro tip : Too often, brands focus on their market rivals and don’t pay enough attention to other content creators. When researching your competitors, include all publishers in your area of expertise, even if you’re not competing in the actual market.
Make sure non-branded media, like online magazines, industry blogs, or influencer video channels, are part of your competitor research. This will help you get a big picture view and better understand trends in your niche.
If you're not sure which websites to analyze, simply type your domain into the Organic Research tool to get a list of all the competing websites in your niche.