In the qualification analysis, it is possible to use Lead Scoring tools to automate this analysis what is whatsapp number in philippines and ensure that Leads with a profile that is appropriate for your offer 'jump the queue' and have priority in your commercial service.
Interact with Leads through nurturing
Depending on how you obtained a contact's (Lead) data, we can predict ways to set up cadenced actions that will result in more elaborate Leads for your sales team.
We usually focus on the agility of passing on a Lead contact who wants to receive a commercial approach. But those who are not yet prepared or who have not requested it must enter a kind of 'production line' and we must foresee communication rules that explore topics related to the universe of our product or service.
Remember that the main objective of the Inbound Marketing methodology is for the potential customer to find the company and not the other way around.
Perform analysis
Start by analyzing the macro and then move on to more specific analyses. This is how you can become critical and identify the main performance levers.
Knowing which materials generate the most leads, which actions bring the most commercial opportunities, and which partnerships favor strategies that impact your metrics is the basics of marketing operations. Tip: Know how to structure a marketing report.
5 Essential Channels to Reduce the Sales Cycle Using Content
Corporate blog
The corporate blog is the main content production and distribution channel that a company can have, for several reasons.
In a content marketing strategy , the vast majority of the material produced is for the blog, as it is easier to produce pieces in the appropriate proportion for each stage of the funnel, engage readers and generate leads.
Email marketing , a tactic used to cultivate the interest of readers who subscribe to your newsletter, is very advantageous due to its high conversion rates.
The greatest advantage of email marketing is the ability to personalize emails according to each lead's stage in the sales funnel.
Email is a very practical tool and is already part of most people's routine. This makes the chances of a lead coming into contact with your content much higher.
Social media
Social media also offers an incredible environment to deliver quality content and interact with your audience in a relevant way.
It is worth investing in the production of shorter, quick-to-consume content, preferably with great visual appeal.
Sharing links to your blog posts also helps you gain traffic and expand the reach of your published content.
Instead of creating profiles on all possible social networks, it is more interesting to understand which ones your persona is present on.
This way, by exchanging quantity for quality, it is easier to be present and maintain a frequency of posts that brings positive results for your strategy.
Rich materials
Rich materials encompass any type of content piece that offers a higher level of information.
Typically this type of material takes longer to produce, but is considered to be of higher value, so it works very well for lead generation.
Some of the main examples are e-books, webinars, infographics, templates, checklists and other types of relevant content.