Creator spotlight: Mychal at the Sonoma County Library

[fomayof928@mowline]

In another post, UPS reshared a user-generated video where a customer posted a sign asking their UPS driver to hide packages from their husband. In the video, the customer can be seen finding UPS-delivered packages hidden in their outdoor decor, with the text overlay “Best UPS driver ever!” hovering in frame.



Highlighting their drivers paid off for UPS. According to czechia b2b leads Sprout Listening data from December 11, 2023, to January 10, 2024, mentions of UPS spiked on X on Christmas Eve and New Year’s Day, key dates for last-minute package deliveries and returns. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment.

The play: Frontline employees who interact with customers, members, patients or students are what make companies so great. Allow them to shine in your social content.

As a bonus addition to our roundup, I highly recommend following @mychal3ts. Though not technically a brand or influencer, I wanted to end this list with a reminder of the positivity and connection social makes possible. Mychal is a librarian at the Solano County Library who shares uplifting stories about working with “library kids” and “library grown-ups.”

In their videos, Mychal reminds social media users why libraries are so essential to our communities and that everyone is welcome, even those who might have felt excluded in the past.



The play: No one knows the darkness of social firsthand like social media teams. But there are many pros of social media, too. On the days when the cons seem too hard to grapple with, remember how much joy, levity and connection social can bring.