Previously, two systems were used to launch search advertising in Russia - Yandex.Direct and Google Ads , but in March 2022, Google temporarily blocked its services for Russian companies. In response to this, Roskomnadzor also limited Google advertising in the Russian Federation. In addition, since September 2022, a law on mandatory labeling of advertising has come into force in the Russian Federation to increase its transparency and safety.
Thus, Russian users can place contextual advertising only korean phone number whatsapp in the Yandex search engine, in its services and on partner platforms, observing the Federal Law of 02.07.2021 No. 324-FZ "On Amendments to the Law on Advertising". Advertising labeling in Yandex Direct: how to get a token for ads Read also Advertising labeling in Yandex Direct: how to get a token for ads Types of advertising campaigns Depending on the field of activity, age and size of the company, type of product or service, goals and objectives, Yandex offers the opportunity to choose the most suitable type of online advertising.
Search advertising Ads that appear on the first lines of search results for specific keywords. Suitable for companies that want to attract customers at the time of active search for information about goods or services. Advertising in Yandex search works on the auction principle: advertisers bid on keywords in Yandex.Direct, so the price depends on the forecast of clicks and impressions.
Here it is very important to correctly collect and work out the semantic core. Example of advertising in search results Example of advertising in search results In Yandex Advertising Network (YAN) Text and graphic ads are displayed on the Yandex home page, in its services and applications – maps, weather, taxi, Smart-TV and others, as well as on Yandex partners – this is more than 50,000 sites.
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