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How to make your newsletters GDPR compliant

Posted: Thu Jan 23, 2025 4:19 am
by sakibss
Are your newsletters compliant? How does GDPR impact email marketing and newsletter sending?
THEand newsletters are certainly one of the best marketing tools currently available to companies. However, if we practice sending emails or newsletters, it is good to make sure we comply with legal obligations , in order to avoid fines or reputational damage.

Sending emails within the European Union is governed by uk phone number list the GDPR (General Data Protection Regulation), ePrivacy and consumer protection regulations.

Read also “ What is GDPR? “

Let's look at the 3 key points to adapt newsletters to GDPR.

1) Inform users with a simple, complete and transparent Privacy Policy
2) Obtain prior free, specific, informed and revocable consent
3) Keep a register of collected consents
GDPR and email marketing: how to stay in touch with your users
Do you want to know more about how to comply with the GDPR?

1) Inform users with a simple, complete and transparent Privacy Policy
The Privacy Policy (or privacy information) is a document that informs users about the methods of data processing and the purposes of the website.

If you send newsletters, you need to prepare a Privacy Policy that is suitable for providing your users with all the necessary information, namely:

your services;