"The latest version of the bill did not include the main threat
Posted: Thu Jan 23, 2025 4:20 am
Artem Sokolov, President of the Association of Internet Trade Companies (AITC), noted that recommendation algorithms are one of the main working tools of the entire e-commerce industry: without them, not only online stores, but also other services, such as online cinemas and educational platforms, would turn into “dead” multi-page catalogs.
to online retail - disabling cambodia whatsapp resource recommendations. As for the requirement to inform about the work of the recommendation algorithm, this is absolutely not critical for online trade and is not an innovation: informing about how the service works is a common practice. For example, platforms inform about privacy policy, about the processing of personal data, and transmit other information necessary to users," explained Artem Sokolov.
Denis Volkov, CEO of Epicstras LLC (the Epicstars social media advertising platform), believes that for the advertising market in general and the blogosphere in particular, the new law means an additional burden on all market participants: collecting and systematizing information, analytics, collecting and providing data will require the involvement of additional qualified resources, which means an increase in the financial burden on advertising agencies and advertisers.
"We can predict with great certainty that the costs of working with bloggers will increase due to an increase in the rates of the bloggers themselves. This will also affect the mechanism of the bloggers' work in social networks - in particular, the methods and cost of promoting the author's content," Denis Volkov added.
to online retail - disabling cambodia whatsapp resource recommendations. As for the requirement to inform about the work of the recommendation algorithm, this is absolutely not critical for online trade and is not an innovation: informing about how the service works is a common practice. For example, platforms inform about privacy policy, about the processing of personal data, and transmit other information necessary to users," explained Artem Sokolov.
Denis Volkov, CEO of Epicstras LLC (the Epicstars social media advertising platform), believes that for the advertising market in general and the blogosphere in particular, the new law means an additional burden on all market participants: collecting and systematizing information, analytics, collecting and providing data will require the involvement of additional qualified resources, which means an increase in the financial burden on advertising agencies and advertisers.
"We can predict with great certainty that the costs of working with bloggers will increase due to an increase in the rates of the bloggers themselves. This will also affect the mechanism of the bloggers' work in social networks - in particular, the methods and cost of promoting the author's content," Denis Volkov added.