Everyone knows that running a business starts with researching your target audience . But what's next?
Yes, you need to build a website that converts big. And there are several easy ways to build a website. That being said, does having a website guarantee that conversion will happen like clockwork?
Sales funnels let you know how ready your website whatsapp singapore number visitors are to buy , and therefore how to market to them. Considering that 96% still haven’t reached for their wallet , a sales funnel will get them there without making you look like a scammer.
However, according to Salesforce, 68% of companies do not have a sales funnel identified. As a result, 79% of potential customers fail to convert.
If you want to make more money online , creating a sales funnel is a worthwhile next step.
So in this blog post , we’ll look at nine examples of highly effective sales funnels and learn what they’re doing right.
What is a sales funnel?
A sales funnel —also known as a buyer's journey or customer journey—is the process a person must go through to become one of your customers.
At the beginning of the funnel, potential customers are completely unaware of your brand's existence. It's at this stage that you reach out to them through one marketing channel and try to move them to the next, which is when they become leads.
While the premise of all sales funnels is the same, the channels a brand uses to bring people along the journey can differ greatly.
Any marketing channel can be part of your sales funnel. Some examples include:
a physical store
PPC (pay per click) campaigns
Social media ads
Your sales team
Your website
brochures
Email marketing
TV commercial
Organic traffic from search engines.
Your blog
Your funnel may even involve multiple channels. However, if this is the route you choose to take, you’ll want to create a seamless customer journey across all platforms.
There are four main phases of a sales funnel or “customer journey”:
Awareness
Interest
Decision
Action
What's more, a person forms a new relationship with your brand every time they move through the funnel:
Unconscious — before a consumer knows your brand
Lead — a consumer in your target audience who is aware of your brand but has not yet engaged with it
Prospect — when a consumer is in the “interest stage” and takes some kind of action (signing up for your email list , a free trial, booking a consultation, etc.)
Customer — a consumer has purchased your product/service
Fan — a satisfied customer who tells others about your brand
Source: Inside eBiz
Source: Inside e-commerce
1. Awareness stage
In the awareness stage, a person realizes that he or she has a problem or desire and begins to look for ways to solve it.
Let's look at an example: Julie has just been in an accident and is now injured due to someone else's negligence and starts looking for personal injury lawyers.
For a personal injury attorney like Attorney Brian Blanco , Julie enters the awareness stage of the sales funnel once she stumbles upon your website during an online search.
Brian White
Julie will now either drop out of the sales funnel by deciding not to use Brian White’s legal services or move to the interest stage and become a lead.
2. Stage of interest
Once the interest stage has been reached, a person begins to shop around, considering his options and weighing the pros and cons of the options available to him.
To support potential customers during the interest stage, you need to offer useful content that doesn't instantly hit their wallets.
Promoting your product or services too early is a huge turn-off for most consumers and often comes across as a scam.
In Julie's case, after learning about attorney Brian White's brand, she's probably looking at some of his competitors and comparing them.
Dutch law
Dutch Law Firm is one of them, and their blog, which provides detailed information on personal injury law, serves as the perfect example of how to guide a potential client like Julie through the interest stage.
3. Decision stage
In the decision stage, the consumer has narrowed their list down to two or three options and is ready to make a purchase. Your goal is to stay on that list.
Since your potential customer is now ready to buy, it is finally the right time to present your offer. Since your potential customer is now ready to buy, it is finally the right time to present your offer. At this point, you can also use CRM software to find out about the previous purchases of the customers and get an idea about their preferences or buying patterns. Based on this, you can offer them the best product that they would not be able to resist ordering.
However, it is important to remember that consumers still have other options. Although they are already halfway through the funnel, they have not yet reached the end and can fall off at any time.
So what’s the best way to ensure your potential customer makes it to the finish line and converts?