Audience segmentation: how to find “your” customer
Posted: Thu Jan 23, 2025 5:05 am
The first and most important step was audience segmentation. To do this, we used an approach based on the Ideal Customer Profile, which included:
Industry and company size. We focused on organizations that fit our ICP, such as medium-sized and large enterprises from specific industries.
Decision-making positions. The focus was on senior-level managers, such as CEOs, CTOs, or heads of procurement.
Geographic location. Lead generation required identifying key regions where potential clients operate.
To do this, we used a firmographic approach, using tools such as LinkedIn Sales Navigator, which allows:
Identify the right people based on company, industry, or position.
Use filters to narrow your search.
Analyze profiles to make sure the contact is relevant.
This approach has ensured high accuracy in forming contact lists when conducting uk email list e-mail marketing for B2B, reducing the volume of irrelevant audiences. To get similar results, order services from SalesAR and see how audience segmentation helps you find "your" customers and ensure your sales growth!
Verification and checking the existence of e-mail: how to avoid mistakes
The second step was to ensure that the found contacts had valid e-mail addresses. Incorrect or invalid addresses can not only reduce deliverability, but also negatively affect the reputation of the e-mail domain.
Industry and company size. We focused on organizations that fit our ICP, such as medium-sized and large enterprises from specific industries.
Decision-making positions. The focus was on senior-level managers, such as CEOs, CTOs, or heads of procurement.
Geographic location. Lead generation required identifying key regions where potential clients operate.
To do this, we used a firmographic approach, using tools such as LinkedIn Sales Navigator, which allows:
Identify the right people based on company, industry, or position.
Use filters to narrow your search.
Analyze profiles to make sure the contact is relevant.
This approach has ensured high accuracy in forming contact lists when conducting uk email list e-mail marketing for B2B, reducing the volume of irrelevant audiences. To get similar results, order services from SalesAR and see how audience segmentation helps you find "your" customers and ensure your sales growth!
Verification and checking the existence of e-mail: how to avoid mistakes
The second step was to ensure that the found contacts had valid e-mail addresses. Incorrect or invalid addresses can not only reduce deliverability, but also negatively affect the reputation of the e-mail domain.