Improved online reputation – Customers who have a positive experience on your mobile-responsive site are more likely to recommend it to their friends and family. This can result in increased visibility.
3. You’ll avoid duplicate content penalties to your SEO ranking
Having two copies of your website–one for traditional computer users and one for mobile users, for example – is penalised by Google, too. It wants to see unique content, and if you’re duplicating your website, you’re not providing its view of unique content. Therefore, you need to have a mobile-responsive website in order to avoid these penalties. Responsive design gives you more control of how your users interact with your site, allowing them to access content quickly and easily. This can result in improved user satisfaction and loyalty, which can increase revenues over time
Duplicate copies of your content isn’t just hard on your search rankings. It’s also hard on the time and energy spent on your website. Instead of having to enter new information twice, wouldn’t it be nice to do it once and then be done?
5. Take advantage of the features offered by mobile browsing
Your customers’ phones can provide their location, open the door for an app download, and plenty more. As you design your web page, taking these extra features into account can make a big difference.
6. Make it easier for mobile users to access content off-line
Mobile users may not have full-time access to the internet, but they can still choose offline reading of important content. Using a mobile responsive design makes that much easier.
7. Online shopping is made easier through mobile-friendly design
If your website is clunky or hard to load on a mobile device, customers might choose to put off a purchase until they’re able to get back to their computers–or even skip it entirely. You’ll miss out on a lot of purchases with a website that doesn’t work smoothly on a mobile device.