The Value of Social Media to Your Recruitment Brand

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For the last few years the phrase ‘Social Recruiting’ has been buzzing around the industry. Many recruiters now utilise Social Media and see it as an important mix in their recruitment lives but what exactly can Social Media do for your recruitment brand and how can it improve the way in which you recruit?

Social Media is very powerful and is changing the way we lead our lives and carry out our business. It’s a vital tool when it comes to marketing your recruitment company’s brand and showcasing your services and capabilities.

What is the relevance of Social Media to the Recruitment Industry?
Social Media has made its stamp on the Recruitment world in a number of ways.



The Client
Employers are very much present on Social Media with most large companies and SME’S now turkey phone number resource tweeting, linking and liking! Employers use Social Media platforms like Twitter and LinkedIn to discuss their products and services, announce events, share industry news and chat with professionals in their field.

Recruiters must use this activity to their advantage by engaging with current and prospective clients; keeping up-to-date with their business and gaining fantastic insight as to who they are and what they are looking for.

Using Social Media provides the perfect opportunity to interact with prospective clients at a personal and informal level, making them aware of your services and how you can help their business. It can often be a great introduction to a prospective client instead of cold calling them.

Social Media should not just be used as a sales platform for you to shout about everything you do in the hope someone out there is listening. It should also be a platform to research your prospective clients, find out what they discuss, determine what they want and then tailor your approach to meet their needs.