Email Marketing Metrics
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The main subcategories of metrics thailand whatsapp number in email marketing are:
Open rate (OR) is the percentage ratio between the number of recipients who opened an email and the total number of recipients who received it.
Number of unsubscribes from email newsletters.
The ratio of the number of unsubscribes to the total number of people who received the letter.
Spam complaints – the number of complaints from recipients that the email is considered unwanted and ends up in spam.
Metrics for startups
The metrics in this category are used to evaluate the effectiveness of a page in the context of profitability and customer loyalty.
Start-up metrics subcategories:
Churn-rate – the percentage of customers who left the service over a certain period of time.
CAC (Customer Acquisition Cost) is the cost of attracting one new customer.
LTV/CLV/CLTV/LCV – income received over the entire customer life cycle.
Sales analytics involves collecting and analyzing information about the processes involved in conducting transactions, which is necessary for modeling and forecasting results. Such data allows for making appropriate management decisions, motivating sales departments and managers.
At a certain stage, analytics is related to the evaluation of metrics – calculated indicators based on measured data. Such information allows you to draw the right conclusions and make effective decisions in the field of sales management. As you have noticed, sales analysis includes many metrics, but we suggest taking a closer look at 17 of the most significant and widely used indicators.
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Alexander Kuleshov
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17 Key Sales Department Metrics with Calculation Formulas
Sales growth
Sales growth is a performance criterion that records the growth (or decline) of sales revenues per month. This indicator is one of the most important sales performance metrics. It is used by all companies.
However, the interpretation of this indicator may vary depending on the situation. For example, an increase in sales may not be due to improved business performance or increased commercial efficiency, but to seasonal fluctuations, the current economic environment, or other external circumstances. For example, the surge in demand for medical masks is due to the COVID-19 pandemic.
Calculating the metric is quite simple:
Δ S = (S n -1 - S n ) / S n ,
Where
ΔS – change in sales volume,
S n-1 – sales figures for the previous period,
S n – sales volume for the current period.
Using monthly sales growth as a key metric for assessing business success is valuable for improving manufacturing processes, strategies, and products in the short term. While annual sales revenue growth is more meaningful for assessing the overall performance of a business.
This is especially important for SaaS software companies. However, for most startups, such a long-term horizon seems excessive. By tracking monthly sales growth, startups get an immediately applicable metric that can serve as a tool for operational management.
Number of requests to the manager
To effectively form a sales funnel, it is important to analyze the workload of specialists and their actions to attract new customers. Analytics of the number of interactions with potential clients helps with this.
Number of calls and emails per employee is a sales funnel metric that takes into account the total number of requests and emails over a certain period of time. This indicator reflects the team's activity. At the same time, it reveals weak points in the funnel structure.
Thus, by using the 30/30/50 model to evaluate the effectiveness of email newsletters and calls to unverified contacts (percentage of calls/responses from potential buyers/conversion to sales), you can detail the funnel analysis, starting from the upper stages, and identify aspects for adjusting and improving the strategy.
If out of a hundred requests you fail to get 30 successful contacts, and out of the same number of calls you fail to get 30 interested in the product, and out of a hundred “prepared” contacts you fail to form 50 deals, this indicates problems. They may be related to ineffective communication scripts, insufficient attractiveness of the USP, or a mismatch between the client base and the characteristics of the target audience.