Who exactly is a social media marketer?

[fomayof928@mowline]

We invite professionals in society from outside the majority demographic to get involved to understand their perspectives on issues in the industry and how we can develop a more inclusive path forward.



Bio: Kikora Mason currently leads JPMorgan Chase’s social france b2b leads listening and community management strategy. She is an experienced social media strategist with a passion for helping brands and companies tell engaging and culturally relevant stories on social media.

To answer our initial question, we used available third-party sources and conducted a small proprietary survey. All data sources indicate that the majority of social media marketers are white, millennial women.

Kikora Mason, vice president of social listening and community management for Chase Social Media, expected this outcome. "Unfortunately, this statistic is not surprising. Generally speaking, women outnumber men in communications fields (except in senior leadership). I think people think of social media careers as not serious and as interns or fresh out of college Jobs for graduates.”

Greg Rokisky, social media strategist at Sprout Social, agrees. "I'm not surprised, and I hope data like this will change our hiring practices. To match the makeup of the world, we need equal representation in these business-critical roles - across race, ethnicity, gender, Ability, orientation and experience level.”