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Zen is shown high in Yandex search results, which provides a good influx of organic traffic.
Zen works across the entire sales funnel: from attracting attention to the product and engaging in reading to stimulating clicks to the site and sales.
Here you can place ads both to achieve performance goals and to increase target coverage. In the first case, payment is used for reading the article to the end, in the second case, the CPM model (payment for 1000 impressions) is used.
There is no need to carefully check and tediously test targeting parameters on Zen. Yandex algorithms automatically select the audience and optimize impressions. Among other things, there is auto-targeting by similar texts and Look-a-Like.
Scroll2Site technology gently directs the macedonia telegram number database user to the site after watching a video or finishing reading a publication. On average, 20-40% of those
Zen Advertising Formats
Promo video
Video ads are placed in the readers' recommendation feed and in the list of publications on the company's channel. They are automatically played as soon as a person scrolls to them. If the advertiser has their own channel on Zen, then you can set up the display of the "Subscribe" button. At any time or after playback has finished, the user can go to the advertiser's website or mobile application.




Video advertising can have several goals and payment models:

engagement to stimulate clicks to the site (payment per click);
involvement to increase the number of views of videos (payment for views);
increasing reach (payment per impression).
The goal is set in the settings using a combination of strategy and budget limits. For example, with the Engagement strategy, you can set the maximum permissible click price, daily limit, and campaign limit.