Leaders who start with why never give up. They are highly inspired by their reasons and believe that what they are doing is important to them and the world. Belief is the most critical factor to persevere. Jack Ma, the founder of Alibaba and the richest man in China, is one of the best examples. When he founded Alibaba, he was told that his idea would not work and was rejected by over 30 investors. Even after raising funds, Alibaba did not make a profit for the first 3 years. However, he received many letters of appreciation from customers and believed that his mission was right. He is now recognized as one of the best leaders in the world.
Scrum Roles
Scrum defines only three essential roles : Product Owner, Scrum Master, and Developer, although software projects usually need more roles such as Tester, Business Analyst, Designer, etc. The Product gmx email list Owner defines the product vision and is responsible for maximizing the value of the product through informed decisions. The Scrum Master implements Scrum to achieve higher performance by coaching, mentoring, teaching, and facilitating. Developers make progress based on the vision defined by the Product Owner and instructions from the Scrum Master. These three roles are exactly the same as Simon Sinek's Golden Circle.
Scrum Roles and Golden Circle
Scrum was born about three decades ago and Start with Why was published in 2009. Back then, Jeff Sutherland didn’t define these three roles based on the Golden Circle. However, he realized that these three essences are fundamental in software development based on his experience and in-depth research.
While most project leaders in waterfall management focus on technologies (developing) and strive to hire super engineers, Scrum defines the product owner to clarify why and the scrum master to define how, which are far more important to the team’s performance. As technologies are simply the tools to achieve the vision and deliver value to customers, they must look at the why and how, which is critical to the success of any project. This is one of the main reasons why Scrum outperforms waterfall management and has been used as the most popular agile framework for three decades.
Conclusion
Combining Simon Sinek’s Golden Circle theory with the Scrum roles provides a solid foundation for effective project management, focusing on the “Why” and “How” before getting to the “What,” which has been critical to Scrum’s continued popularity and success over the past three decades.