What is customer segmentation?

[bitheerani319]

Customer segmentation is a strategy that identifies several groups of homogeneous customers with similar profiles, based on the set of data on the total customers of a business.
This action must be characterized, whether we refer to an eCommerce or another type of on/offline business, by being:

Simple and easy to understand for all team members.
Relevant, oriented to the objectives of the online store, in this case.
Significant and capable of justifying a business plan.
Stable, based on characteristics and behaviors.
Dynamic, which takes into account evolution over time.


How to increase sales with customer segmentation?
Not all customers are the same: each group of people has estonia phone number list habits, desires and needs, which you will need to satisfy with your product/service, shopping experience and customer service.
Here are the five “typical” e-commerce customer groups and the best strategies to increase loyalty and conversion rates.

1 – Brand lovers
Brand lovers are the best allies in our online store.
This group of customers should receive your maximum attention: according to existing statistics, investing in the acquisition of new customers is between 5 and 25 times more expensive than maintaining existing ones.

Offering special benefits to your best customers helps build trust and keep customer lifetime value high.
To identify your best customers, you can filter your sales data, identifying all those who have spent more than average.
To reward your repeat customers, you could, for example:
Offer free shipping with no minimum purchase.
Provide specific assistance with preferential channels.
Inform them of news or promotions in advance.
Send discount codes for future purchases.
Send a birthday gift and a birthday letter
2 – Customers who have not purchased
Your site visitors are potential customers who have landed on your sales pages and have not taken any action.
They may also be subscribed to your newsletter and sometimes read your emails, but never proceed to purchase.
To identify this type of customers, simply identify the ratio between the number of sessions they perform on your site and the number of orders, equal to zero.