Branded queries: what are they and what types are there?

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Opponents of branded search ads believe that it is a waste of money, since instead of free clicks, the advertiser receives paid clicks. But this is only one side of the coin: branded searches can be useful if contextual advertising is set up correctly. But is it worth spending money on advertising for these queries if the company already occupies high positions in search results? Let's find out now!

A brand query is a phrase that contains nepal telegram number database the company name written in different ways: Cyrillic or Latin, together or separately (if the name consists of several words). Such keys help the company become more recognizable and attract the attention of the audience.
In simple terms, branded queries are phrases that include the company name.
Branded query results

There are different types of brand queries:
commercial. A typical marker is the presence of the words “buy”, “price”;
category and product. Contain the name of the product or a specific category. As a rule, these are the most convertible search phrases;
navigational. They are recognized by the presence of the company's address, telephone number, and website;
informational. For example, reviews (the least converting).
What is branded traffic
Branded traffic is when users go to a site by queries with the company name. Such queries usually have the lowest competition. The reason: usually the official site is at the top of the search results anyway. Users immediately go to it, since it most closely matches the search intent.
Branded traffic converts better because users are already interested in the company. They want to learn more, check reviews, or buy the product.