What is Big Data?
Posted: Thu Jan 23, 2025 6:28 am
The concept of Big Data Marketing refers to the techniques, processes, tools and technology for processing information in large volumes of data in real time that allow us to analyze aspects as important for a brand as consumer behavior and, in this way, be able to carry out strategies that allow them to attract them and increase their sales.
What is Big Data Marketing?
The objective of Big Data Marketing is to carry out the actions necessary jordan phone number list automate processes and analyse large sets of data generated quickly in real time and with which to create much more precise consumer profiles in order to make the appropriate strategic decisions.
In this way, the aim is to reach a greater number of people interested in the brand/product in an efficient and personalised way.
The fact that the processing and analysis of this data is carried out in real time implies that all actions and tasks must be carried out systematically and continuously, since this is recent information provided in many cases by the consumer themselves when they browse the Internet, something that allows us to determine who they are, what their preferences are, etc.
What is the relationship between Big Data and Marketing Automation?
Evolution of the concept of Big Data Marketing
The term Big Data first appeared in the 1990s, when it became popular thanks to an article (Big Data and the Next Wave of Infrastress) published by the American John Mashley, a renowned theoretical computer scientist.
In this article, he explained how work processes, the tools and techniques used for data analysis in the world of computing were going to change, and the important role that computing would play in this change.
What is Big Data Marketing?
The objective of Big Data Marketing is to carry out the actions necessary jordan phone number list automate processes and analyse large sets of data generated quickly in real time and with which to create much more precise consumer profiles in order to make the appropriate strategic decisions.
In this way, the aim is to reach a greater number of people interested in the brand/product in an efficient and personalised way.
The fact that the processing and analysis of this data is carried out in real time implies that all actions and tasks must be carried out systematically and continuously, since this is recent information provided in many cases by the consumer themselves when they browse the Internet, something that allows us to determine who they are, what their preferences are, etc.
What is the relationship between Big Data and Marketing Automation?
Evolution of the concept of Big Data Marketing
The term Big Data first appeared in the 1990s, when it became popular thanks to an article (Big Data and the Next Wave of Infrastress) published by the American John Mashley, a renowned theoretical computer scientist.
In this article, he explained how work processes, the tools and techniques used for data analysis in the world of computing were going to change, and the important role that computing would play in this change.