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Companies can use customer journey maps to envision the process customers will go through from awareness to purchase and implement marketing strategies. Naturally, the content will change depending on the services or products offered.

Here are some things you should understand before creating a customer journey map :

There are three main things that developers fantuan database need to understand:

1. Purpose and goal

② Persona

③Types of customer journey maps

I will explain each one.

1. Purpose and goal
As we have explained so far, customer journey maps are created to organize the process a customer goes through from becoming aware of a product to making a purchase, in order to be useful in dealing with customers.

The goals and objectives you set will vary slightly depending on what products or services you offer and the type of customers you serve.

For example, the process will change depending on whether you are aiming to directly increase sales or to increase the number of participants in seminars or trial sessions.

It is necessary to set objectives and goals according to your company's business activities and the surrounding environment .