The importance of having a brand
Posted: Thu Jan 23, 2025 6:53 am
“A brand is a promise of a benefit for the customer” that is, a word (name of the
product, company or business) that the customer identifies with a “specific benefit” or with a quality that indirectly brings a benefit. Every company or business, however small, can, I would say should, have a BRAND: The poland phone number list of a city is a brand, the name of a product, a football player, a politician, the name of any company can also be a brand.
There are good brands and bad brands. A brand that is not associated with any attribute or benefit in the mind of the customer has its days numbered, and even more so in our highly competitive environments, simply because, as it does not mean any benefit to the potential customer, it will be less likely to be chosen over its competitors.
How do we build a brand?:
This is called “branding,” and since a brand must mean something concrete in the mind of the potential client that differentiates us from competitors, it is clear that the brand is created from a good external and internal communication strategy, since everyone is a transmitter of their brand.
Our brand must mean something different to the competition in the minds of potential customers because only then will we differentiate ourselves and have a better chance of being chosen in the first place. The bad news is that it actually sounds easy, but you have to work hard and day after day to achieve it.
product, company or business) that the customer identifies with a “specific benefit” or with a quality that indirectly brings a benefit. Every company or business, however small, can, I would say should, have a BRAND: The poland phone number list of a city is a brand, the name of a product, a football player, a politician, the name of any company can also be a brand.
There are good brands and bad brands. A brand that is not associated with any attribute or benefit in the mind of the customer has its days numbered, and even more so in our highly competitive environments, simply because, as it does not mean any benefit to the potential customer, it will be less likely to be chosen over its competitors.
How do we build a brand?:
This is called “branding,” and since a brand must mean something concrete in the mind of the potential client that differentiates us from competitors, it is clear that the brand is created from a good external and internal communication strategy, since everyone is a transmitter of their brand.
Our brand must mean something different to the competition in the minds of potential customers because only then will we differentiate ourselves and have a better chance of being chosen in the first place. The bad news is that it actually sounds easy, but you have to work hard and day after day to achieve it.