There are tons of ideas online for how to create effective, high converting pages .
Unfortunately, many eCommerce owners don't understand that landing page success depends on creating a design that matches the intent for that specific page.
Instead, they simply choose a Landing Page Builder and get to work creating a landing page that ultimately produces mediocre results.
What should they do instead?
Match the landing page to user intent in each of mobile number lookup philippines the following categories:
Top of the Funnel (TOF): Landing pages at this stage are designed to INFORM your audience about your product and brand. They demonstrate your value and the benefit to the customer and are often linked to social media pages so visitors can continue to engage with your brand.
Middle of the Funnel (MOF): MOF landing pages are designed to ENGAGE with prospects who have already shown interest in your brand. They are typically lead capture pages that collect information from visitors (name, email address, etc.) in exchange for something valuable, such as industry information, case studies, etc.
Bottom of the Funnel (BOF): For the most part, landing pages at this stage are sales pages with lots of persuasive copy designed to CONVINCE customers to make a purchase (or sell additional products to users who have already closed the sale).
Listed below are 11 eCommerce landing page examples that you can emulate to give your visitors a great user experience and make more money online .
1. adorable
Source: doodlely.com
Source: doodley.com
Doodly has an amazing e-commerce landing page that uses a variety of engagement tactics, including videos, to show how easy it is to create visualizations and cartoons with this tool.
Although it is a fairly long landing page, there are clear calls to action (CTAs) scattered throughout, and the page provides all the information potential customers might want to know about the software.
There are extreme details about how the service works, its features and pricing, and a lot of other relevant information.
But perhaps most notable is this section near the bottom of the homepage where the brand displays many testimonials from happy users.
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It's critical to have this type of social proof on your landing page, as it may be exactly what you need to encourage anyone who is on the fence about purchasing your product or service.
A site like this that sells a sales enablement tool could greatly benefit from a super-detailed landing page like this one.
Detailed copy would help inform potential customers about everything they need to know to make an informed decision on whether or not the software is the right solution for their business.
2. Verizon
Source: verizon.com
Source: verizon.com
This Verizon page is a great one to emulate in your next eCommerce landing page design.
It's simple, with clear and concise calls to action .
You can use some kind of animation, such as a GIF, to grab your users' attention as soon as they land on the page.
On the page, you can offer multiple options for your CTA, such as buy, learn more, etc., to keep visitors on your site.
Make sure your page is designed with your brand colors and other elements to make it eye-catching and unique.
This company, which sells empty capsules, effectively uses the same tactic to demonstrate how their machine makes different types of empty capsules .
Animation is enough to immediately draw visitors' attention to important information on the page.
3. Dollar Shaving Club
Source: dollarhaveclub.com
Source: dollarhaveclub.com
The Dollar Shave Club is another example of great eCommerce landing page design.
It has a simple design with plenty of white space. The text is short and concise. Everything is designed to get to the point quickly, so that visitors who land on the page know EXACTLY what they're getting and what their next step should be.
You can use inspiration from this landing page by doing the following:
Clearly state the price of your product and shipping costs.
Use product ratings or customer reviews to dispel any concerns.
Include a FAQ section on the page to address concerns.
The best thing about using a simple landing page like this is that you don't need any fancy software to create it.
You can simply use any tool you normally use to create other pages on your website to create a well-performing page like the one above.