Don't be afraid to implement new approaches and technologies

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To summarize
Modern technologies and tools offered by Google open up a lot of new possibilities for marketers and advertisers. While they may seem complex or require additional resources and expertise, many of them have already become industry standards and are accessible even to small teams and projects.

Today, many specialists, including freelancers, are already actively using these tools, korea consumer email list automating processes and increasing the effectiveness of their advertising campaigns. Integrating first-party data, using artificial intelligence, building attribution models and audience segmentation - all this is already the reality of modern marketing.

For those just starting out with these technologies, there are plenty of resources for training and certification. Free courses on Google’s Skillshop platform, as well as open-source documentation and technical specifications, will help you delve deeper into the topic and master the necessary skills.

So, if you are not yet taking advantage of the opportunities offered by modern platforms and technologies, it is time to start exploring them and implementing them into your practice. This will not only increase your competitiveness in the market, but also allow you to achieve better results for your clients and projects.
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