"Purple Cow: How to Create a Memorable Product";
Posted: Thu Jan 23, 2025 8:08 am
Other famous books by Seth Godin published in Ukraine:
"We are all a little weird. The myth of mass and the end of conformity."
4. Jack Trout, Al Rice – “Marketing Wars”
Jack Trout, Al Rice "Marketing Wars"
American marketers and consultants Al Rice and Jack Trout are the authors of the concept of "positioning", which brought them world recognition. Their joint work "Marketing Wars" has become a classic in new zealand consumer email list marketing, using the principles of military strategy of Carl von Clausewitz, adapted to market conditions.
The book describes different marketing strategies for companies depending on their size and characteristics, and also analyzes the success of such brand "wars" as the struggle for the market of cola, beer, burgers, and computers.
5. David Ogilvy – “On Advertising”
David Ogilvy "On Advertising"
David Ogilvy, often called the "father of advertising," became famous for his skill in creating effective advertising campaigns for brands such as Rolls-Royce (a campaign about the only sound in a car being the clock), Dove (about soap with added cream), and Levis (a campaign with a black sheep to emphasize the uniqueness of black jeans).
"We are all a little weird. The myth of mass and the end of conformity."
4. Jack Trout, Al Rice – “Marketing Wars”
Jack Trout, Al Rice "Marketing Wars"
American marketers and consultants Al Rice and Jack Trout are the authors of the concept of "positioning", which brought them world recognition. Their joint work "Marketing Wars" has become a classic in new zealand consumer email list marketing, using the principles of military strategy of Carl von Clausewitz, adapted to market conditions.
The book describes different marketing strategies for companies depending on their size and characteristics, and also analyzes the success of such brand "wars" as the struggle for the market of cola, beer, burgers, and computers.
5. David Ogilvy – “On Advertising”
David Ogilvy "On Advertising"
David Ogilvy, often called the "father of advertising," became famous for his skill in creating effective advertising campaigns for brands such as Rolls-Royce (a campaign about the only sound in a car being the clock), Dove (about soap with added cream), and Levis (a campaign with a black sheep to emphasize the uniqueness of black jeans).